Résumé

Profession Experience

2007 - Present
CEO
Pyntail, setting new standards for mobile user experience.
CPSPHERE, specializing in strategic planning, execution, and multichannel marketing.

Provide executive management in sustaining the leadership position of cpSphere as a result-oriented business management advisory firm for mid-size businesses in Los Angeles. Established strategic relationships with community leaders from Mayor's office, SBA, SBMDCs, UCLA, USC, LMU, MBOC, MBEC, chambers of commerces, and industry organizations. Negotiated cross-promotional agreements with banks, trade organizations, and marketing firms. Give talks on the best business practices. Wrote "Red Queen Effect", a book on multichannel marketing (Publication pending).

Led partner development and multichannel marketing practice with following results for clients:

• Repositioned and branded a $30M off-priced clothing wholesale distributor, resulting in 7% growth in today's recession.
• Championed the turnaround of a $3.5M popular clothing brand without injecting any outside money.
• Formulated a clever marketing program for a battery manufacturer, resulting in an additional $5M in sales.
• Executed an aggressive marketing strategy, delivering a 120% increase in sales in a year for an interior design firm.
• Built a strong distributor network for a camera bag manufacturer, resulting in a 300% increase in revenue.

2003 - 2007
Adea Solutions , a CMM Level 5 certified, global information technology consulting company.

Held multiple roles including practice head, business development manager, project manager, and enterprise architect. Led competitive product strategy, market analysis, and cross-functional teams in establishing a consulting business division. Advised CEO on acquiring key capabilities to succeed in the highly competitive high-end IT consulting field. Executed strategic business plans, managed end-to-end consultative sales cycles, delivered high-profile projects, and architected large-scale software applications.

BUSINESS DEVELOPMENT

• Earned the very first consulting project from After Hours Formalware that jump-started the consulting division.
• Secured $500,000+ integration project from Saftey Kleen to migrate middleware application from SeeBeyond to Microsoft BizTalk Server on .NET.
• Established a recurring revenue stream by securing multi-year maintenance and support contracts in excess of 30% of original projects' value.

PROJECT MANAGEMENT

• Successfully managed and delivered custom software project on time using offshore development model.
• Perfected the offshore delivery process that provided a 25% cost advantage over competitors like Tata and Wipro.
• Built in-house .NET/BizTalk capabilities that improved project margins by 70%.
• Devised an innovative project estimation model using offshore delivery process that dropped estimation error rate to below 5%, resulting in improved project profit margins and cash flow.

ENTERPRISE SOFTWARE ARCHITECT

• Architected a BizTalk-based middleware solution, integrating mainframe, Windows and other legacy applications.
• Authored "BizTalk and Business Process Management" book, published by APress.
• Architected and executed the migration of Verizon's ordering and billing application from legacy systems with 100+ million subscribers and 70,000+ concurrent users to SOA-based .NET platform.
• Designed a large-scale web content management system for fast response time and scalability.
• Developed a .Net-based distributed in-memory object caching system equivalent to Memcached.
• Advised Verizon's offshore team in developing a multi-tier customer support system including AI-enabled knowledgebase, live chat, and session sharing.

2001 - 2003
E-Matrix ~ a telecommunication start-up who developed a Voice-over IP technology.
CO-FOUNDER

Developed one of the first soft-switches based on Session Initiation Protocol (SIP). Built a profitable SaaS revenue model by creating a billing and marketplace application stack on top of the soft-switch. Successfully exited the company.

• Secured seed and Series-A funding.
• Achieved cash flow positive status within first year.
• Established partnerships with Tier-II and Tier-III carriers in USA.
• Secured 30+ trading partners trading in excess of 5 million minutes a month.
• Generated an active prospect pipeline exceeding $3 million/month with carriers in South America, China, India, Bangladesh and Pakistan.

Acrasoft, Inc. , an IT consulting company providing technical recruitment services to Fortune 500 clients.
Consultant

Evangelized software development capabilities of the company by contributing software libraries to open source world.

• Hand-coded more than 100,000 lines of C# code.
• Developed a .NET-based SMTP Client library and released it under MIT license.
• Developed and released a license management solution for .NET components to the open source community.

Scott Wilson ~ a UK based publicly traded multi-disciplinary consulting company.
IT CONSULTANT / PROJECT MANAGER

Proactively managed the project scope and anticipated changes to devise contingency plans. Liaised with stakeholders by disseminating regular reports around progress and success criteria. Coached, mentored and motivated team members to take positive actions and accountability for their work.

• Delivered a fully functional Bridge and Road Management System in .NET technology on time and under budget.
• Shortened the development process by using Scrum and XP techniques.
• Saved $100,000+ in wasted time and effort by reducing budgeting process to a week, as compared to 6 months.
• Improved project profitability 50% by hiring local staff, which also ensured the sustainability of our work.

1999 - 2001
World Bank ~ International Bank for Reconstruction and Development (IBRD)
Consultant

Spearheaded the Transport Sector Development Initiative for World Bank. Shaped public opinion to convince authorities to use road tax money only for road improvement projects. Developed strategic alliances with influential parties and organizations. Defined and tracked the performance criteria.

• Launched Association of Road Users of Pakistan (ARUP) -- first-ever platform to facilitate open dialog among government officials, public, corporate, and other trade associations.
• Secured over $150,000 in funding from World Bank and Asian Development Bank
• Grew organization's membership to 1,200 in less than a year.
• Championed the launch of www.roadpeople.org with the help of funding from Asian Development Bank (ADB) to bring international perspective on TSDI.

KenLogix , an innovative IT solution company
Founder / President

Chief executive leadership and management of the IT consulting company, overseeing all aspects of strategic planning, business development, P&L management, and product development.

• Raised PKR50,00,000 in seed funding to develop a web-based GIS road map of Pakistan.
• Successfully sold GIS technology and data to government agency.
• Created a widely popular community website and sold it for over $500,000 USD.
• Achieved over 80% billable hours rate for consulting staff.

Finnra Oy , Finnish Road Authority on a Consulting Project in Pakistan
TECHNICAL PROJECT MANAGER

Charged with establishing a decision support system for managing road assets in Pakistan. Conceptualized, designed, developed, tested and deployed a multi-tier distributed software application on Microsoft platform. Managed and led a team of 40+ technical personnel at five locations across the country.

• Expedited the adoption of new technology by envisioning and establishing satellite offices in four provinces that created a transparent and collaborative working environment among provincial and central government agencies.
• Constructed first-ever fact-based five-year road management program for National Highways using PRMS and HDM software that attracted multimillion-dollar investments from World Bank and Asian Development Bank.
• Conducted a road safety study in collaboration with internationally renowned experts from UK, Norway, and Finland, which became the core of new policy documents for federal government on road safety and resulted in over PKR500,00,000 in infrastructure improvement projects.
• Co-authored a paper to present accomplishments before 300+ delegates at International Road Conference.

Education & Memberships