Publications
Microsoft BizTalk and Business Process Management [Paperback]
by: Kamran Qamar
Paperback: 800 pages
Publisher: Apress Publishers; 1 edition (2006)
Language: English
ISBN-10: 1590596285
ISBN-13: 978-1590596289
Shipping Weight: 504 g
Red Queen Effect
by: Kamran Qamar
The Red Queen's race is an incident that appears in Lewis Carroll's Through the Looking-Glass and involves the Red Queen, a representation of a Queen in chess, and Alice constantly running but remaining in the same spot.
Alice: "Well, in our country, you'd generally get to somewhere else - if you run very fast for a long time, as we've been doing."
Queen:"A slow sort of country! Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!
The book take this metaphor to the business world. It shows what are different opportunities to increase revenue in current economic conditions. In the book, we will see how to capitalize on these opportunities by putting together an innovative selling framework that uses multiple channels to reach target markets in a cost-effective way. In particular, the framework will show how to:
- launch new products aimed at specific market segments
- step up demand generation and customer acquisition programs
- establish new partnerships and revenue-sharing agreements
- expand your geographic presence by recruiting new partners
- revamp digital sales channels
- restructure or expand your channel distribution
Talks
Gamification: Beyond Points and Badges to More Gameful Applications
Gamification is the process of applying game's techniques and knowledge to solve business problems and engage users. Is it the silver bullet?
How and Why Mobile Technologies are Disrupting Existing Business Models.
There will be 7 billion people on the planet by the end of 2020. Fifty percent of them will be accessing Internet via mobile technologies. How current mobile technologies are paving the path of future networked world.
Top Five Best Practices for Enduring and Prospering in the Current Economic Environment
I gave this talk, earlier this year at Loyola Marymount University. I reflected on 2009, and shared my strategies for 2010.
Social Media, Five Years from Now
Socialogy is the force behind the social media. Technology merely provides tools to facilitate conversation. To see what social media will looks like in five years, we've to see how socity is shaping today.
Market Focus: Screw everybody else; This isn't democracy, this is capitalism
Marketers shouldn't fall into PR-induced trap of attempting to make all the people generally happy all the times. Define who your target market is and do all in your power to inspire their love, belief, and allegiance.
Big Idea: It's not what you sell but how you sell it.
The "how" is the key to provide unique experience to your customers and build lasting impression on them. This provides the basis for sustainable growth.
Big Idea: Absolutely, Positivel, Sweat the small stuff.
This is an equal opportunity crisis. Go to basics and outrun your competitors.
From Product to Experience - from price to exchange
"How" may means more to consumers than "How-Much". You can engage in even more profitable interactions with customers without necessarily requiring them to give you any more money!
Framework for Organic Growth
Make evolutionary moves inside the business that have revolutionary impact on the makrket.
Go-To-Market Strategies
Double digit revenue growth and the slashing, at the minimum, of 10 to 15 percent of selling costs - absolutely realistic results that have been achieved consistently by the companies that have become serious about go-to-market innovations.
Growing your small buisness is like losing weight
The sceret formula to lose weight is simple; eat less and exercise. The secret formula to grow your business is just as simple i.e. generate demand and service it profitable.
Blue Ocean Strategy: beat the unbeatable.
Business is somewhat like driving where open road equals to fast trafic. Just like driving, the best business strategy is to be in an industry that is growing fast. If you're not in one, than create your own blue ocean.
Balance Scorecard: A holestic framework to improve corporate performance.
Begin with an end in mind, define your vision, base line your operations, articulate your strategy, create an action plan, and put in place proper structure -- people, processes, and plants. Track your progress using key performance indicators, what?